Senior Marketing, Brand and Partnerships Manager, with 14 years experience across the Retail, Hospitality and FMCG industries.
Experienced in crafting business strategy and 5-year plans, whilst managing senior teams and building relationships in complex organisations to deliver business goals.
Curious brand guardian adapting to dynamic consumer needs, market insights and analysed data. Planning channel marketing and project managing external partners and agencies, to increase brand awareness and engagement with target audiences.

Becky Underwood
Newcastle United welcomed Fenwick as its Official Luxury Retail Store Partner. The partnership is part of a wider £40m renovation project to transform the Newcastle flagship store.
The Fashion Futures campaign was a forward-looking campaign, showcasing boundary-pushing brands and cutting-edge designs in the constantly evolving fashion landscape.
Fashion and lifestyle content creators and broadcasters host fashion-filled events and curate their edit of Fenwick product for digital and social content.
‘Arthur’s’, a new music and entertainment space unveiled in Newcastle for Fenwick’s 140th anniversary, hosting monthly themed events from prohibition to cabaret.
There is no finer racing occasion than Royal Ascot and it all starts with the perfect hat. As the Royal Ascot Official Millinery Sponsor, we presented the best edit of contemporary and classic millinery talent.
Restorative Sunday brunch and yoga will wellness expert and nutritionist Madeleine Shaw, within Fenwick’s Mason & Rye restaurant.
Partnership exploration with the Royal Academy of Art and the Giorgio Armani Tennis Classic with IMG.
Gaining global recognition for her ability to repurpose discarded denim into a fashion statement, founder Anna Foster offered jean tailoring on the spot.
Hosted by Edeline Lee, the through-provoking conversation welcomed award-winning journalist, podcaster and author Reni Eddo-Lodge and Evening Standard Culture Editor Nancy Durrant to Fenwick of Bond Street.
Hosted by celebrated writer and broadcaster Lucy Siegle, the curated conversation examined the most pressing challenges, practices and innovations that are impacting the Fashion industry today and explored what the future could look like.

The department store of distinction since 1922.
Since 1882, Fenwick has been a purveyor of goods of note for shoppers of exceptional taste. Behind the modern outlook, astute product selection, unique collaborations and extraordinary service lies a brilliant style and spirit. For 140 years Fenwick has been a department store to delight the thoughtful woman.