A glimpse into my tenure at Fenwick, showcasing projects in campaign management, partnerships and sponsorship, events (both in-person and digital), influencer collaborations, social media content creation, and sustainability initiatives.
Newcastle United Football Club Partnership
Newcastle United welcomed Fenwick as its Official Luxury Retail Store Partner. The partnership is part of a wider £40m renovation project to transform the Newcastle flagship store.
Fashion Futures Campaign
The Fashion Futures campaign was a forward-looking campaign, showcasing boundary-pushing brands and cutting-edge designs in the constantly evolving fashion landscape.
Fashion Influencers, Personal Styling and Pop-Ups
Fashion and lifestyle content creators and broadcasters host fashion-filled events and curate their edit of Fenwick product for digital and social content.
Arthur’s Dining Club for Fenwick’s 140 Anniversary
‘Arthur’s’, a new music and entertainment space unveiled in Newcastle for Fenwick’s 140th anniversary, hosting monthly themed events from prohibition to cabaret.
Ascot Sponsorship & Millinery
There is no finer racing occasion than Royal Ascot and it all starts with the perfect hat. As the Royal Ascot Official Millinery Sponsor, we presented the best edit of contemporary and classic millinery talent.
Sunday Brunch and Yoga in Partnership with The Glow Space by Madeleine Shaw
Restorative Sunday brunch and yoga will wellness expert and nutritionist Madeleine Shaw, within Fenwick’s Mason & Rye restaurant.
IMG & Royal Academy Partnerships
Partnership exploration with the Royal Academy of Art and the Giorgio Armani Tennis Classic with IMG.
E.L.V. DENIM Tailoring Pop Up
Gaining global recognition for her ability to repurpose discarded denim into a fashion statement, founder Anna Foster offered jean tailoring on the spot.
Edeline Lee Women and Power Speaker Series
Hosted by Edeline Lee, the through-provoking conversation welcomed award-winning journalist, podcaster and author Reni Eddo-Lodge and Evening Standard Culture Editor Nancy Durrant to Fenwick of Bond Street.
Future Talks with Lucy Siegle
Hosted by celebrated writer and broadcaster Lucy Siegle, the curated conversation examined the most pressing challenges, practices and innovations that are impacting the Fashion industry today and explored what the future could look like.
Front Row Rental
The launch of rental into Fenwick of Bond Street and Newcastle, offered a go-to destination for a fabulous piece that can be enjoyed and lovingly return once the party is over.
Fenwick Food Truck at Cliveden Literary Festival
Hosted at the iconic Cliveden House in Berkshire, Fenwick brought the most irresistible, artisanal treats and drinks from the Fenwick Food & Drink range.
Thrift+ Fashion Recycling
Founded in 2017 by entrepreneur Joe Metcalfe, Thrift+ are a second-hand fashion service that allows customers to give their clothes a second life.