E.L.V. DENIM Tailoring Pop Up

Gaining global recognition for her ability to repurpose discarded denim into a fashion statement, founder Anna Foster and her team came to Fenwick Bond Street, recreating the exciting atmosphere of the E.L.V. DENIM studio and their atelier process. The event provided the perfect opportunity for Fenwick customers to find out more about E.L.V. DENIM’s ethos, receive styling tips and have a pair of jeans tailored and altered on the spot.

Driven by sustainability, the brand is transforming how we shop a classic wardrobe staple one pair of unwanted jeans at a time. Working with local businesses in East London, the team makes sure that each item has the lowest carbon footprint possible, whilst supporting local communities.

The E.L.V. DENIM team talked customers through the SS22 collection handpicked for Fenwick, featuring beautifully cut jumpsuits, denim jackets and their signature two-tone jeans. This was followed by custom fittings and styling sessions that guided to a perfectly fitting, fabulous and eco-friendly denim piece. For customers wanting to make their denim hero piece stand out even more, iconic Swarovski crystals were adorned to E.L.V. denim jackets, for a statement finish.

Working alongside the E.L.V Denim team, artist Joanna Layla illustrated watercolour painting of customers and their denim purchase. Her minimalist and chic style captures the essence of E.L.V. DENIM.