IMG & Royal Academy Partnerships
Fenwick and The Royal Academy of Art
Leading conversations with the Royal Academy to partner with them as the lead sponsor of the Marina Abramovic exhibition. Marina Abramović is one of the most important performance artists in the world. In 2023, the artist presents her first ever UK exhibition spanning her 50-year career – including live reperformances of iconic works, as well as brand new work for the RA’s Main Galleries.
As well as being Abramović’s first UK show, she was also be the first female artist to have a solo show in the RA’s Main Galleries in its 254 year history, and the first performance artist to do so too. In addition to the RA show, Marina hosted an exclusive Womens’ Tea Party during Frieze Week, had magazine shoots with Harper’s Bazaar and Wallpaper* magazines around the time of the exhibition and was one of the Harper’s Women of the Year 2023.
As the luxury sponsor, Fenwick brand visibility included on-site branding reaching 115-130k visitors, inclusion in the OOH campaign reaching at least 34million across the advertising mix, inclusion in the exhibition press release and press invites, exclusive event access to the exhibition space, a pre-opening tour led by Marina and content creation rights for Fenwick within the exhibition space.
Fenwick and IMG
In order to continue to support emerging talent, Fenwick worked with IMG on a proposal that would see Fenwick being the lead sponsor of the Junior Invitational at the Giorgio Armani Tennis Classic held at the Hurlingham Club in London.
The partnership would provide on-court exposure, venue branding, year-round digital access to the high net worth club members, an on-site space for a Fenwick brand activation, unique digital and social content generated with IMG and access to the Junior Invitational players. Furthermore, Fenwick enjoy marketing rights to use the event logos across Fenwick.co.uk to promote the partnership and to build the brands digital following.
Typically the Giorgio Armani Tennis Classic would deliver 403 pieces of coverage, a social reach of 35.9 million, create content with 16 influencers and celebrities, reach 103k through live stream views, and 1.2m million follower reach through social channels.
